Arequipeña Beer - "Bottle Tiles"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

4367

Titel	Bottle Tiles
Titel (Originalsprache)	Tejas de Arequipeña
Agentur	VMLY&R Lima
Kampagne	Bottle Tiles
Werbende	AB Inbev
Marke	Arequipeña Beer
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Bier, Cidre
Story	Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from Ab InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well? That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter.
Medientyp	Außenwerbung
Länge	48 seconds
Executive Creative Director	Tin Sanchez
Creative Director	Beto Noriega
Creative Director	Jorge Soto
Etatdirektor	Raul Lopez
Etatdirektor	Antonio Guerra
Produktionsleitung	Malena Mellado
Produzent	Giselle Navarro
Produktionsfirma	O Guschin
Audio	Humanimal
Musik	Humanimal
Chief Executive Officer (CEO)	Eduardo Grisolle
Art Director	Oscar Gonzales
Texter	Luis Alburqueque
Account Supervisor	Brenda Ruiz
Account Executive	Dessiré Gutiérrez
Art Director	Oscar Gonzales