Vince Rozas
Designer at Asymetric Productions
TitelFeeding Imagination
BriefChildhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter.
Agentur
Kampagne Feeding Imagination
Werbende Campbell Canada
Marke Goldfish® Crackers
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 9
Geschäftsbereich Andere
Story Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.
Medientyp Case Study
Länge
Chief Creative Officer
Creative Director
ACD
Texter
ACD
Art Director
Social Creative
Social Creative
Designer
Kundenbetreuer
Kundenbetreuer
Planning Team
Planning Team
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Developer
Filmproduzent/Produzent
Filmproduzent/Produzent
Studio Direktor
Studio Artists
Studio Artists
Produktionsfirma
Regisseur
Executive Producer
Filmproduzent/Produzent
Direktor Fotografie
Casting
Redaktionsbüro
Post-Produktion
Post-Produktion
Post-Produktion
Cutter
Image Design
Kolorist
Post-Produktion

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