Francesca De Luca

Francesca De Luca

Creative Director at HAVAS WORLDWIDE MILAN
Milano, Italien

Zusammenfassung

Evolution is my keyword.
I believe that the only thing that doesn’t change is changement itself.

I officially started my career at DDB as a copywriter.
But my real beginning was when, with a sheet of notebook attached to the door of my classroom, I communicated to the teacher that the whole female class wanted to participate in the soccer tournament reserved only for males. And we got it.

After graduation in Philology at La Sapienza University of Rome wit 110 cum laude, I went to Milan for a Master in copywriting at Accademia di Comunicazione.

From DDB where I worked for ten years on Volkswagen, Audi, Electrolux, Aia, Casio and manu other brands, I went to Bates on Seat, Monte dei Paschi di Siena and Parmalat.

The meeting with Jacques Seguela was crucial for me as he wanted me as the new creative director on Citroen at Eurorscg.

My permanence in Eurorscg/Havas was characterized by a sort of motu perprpetuo.I arrived as Creative Director on Citroen and I gradually became Creative director on many other important clients: Telecom Italia (and Brazil for a short time), Tim, Mediaset Premium, Ferrero and Peugeot.

Today I'm an experienced Creative Director with a demonstrated history of working in the advertising industry.
Skilled in Contents Creation, Advertising, Integrated Marketing.

Positionen

Creative Director
Milan, Italien
2002 - Derzeit hier (22 Jahre 2 Monate)
My permanence in Havas Worldwide Milan is characterized by a sort of "moto perpetuo". I arrived here as the new Creative Director for Citroen, and I gradually became the Creative Director for many other important clients of the agency, in many cases I won the related pitches.
Telecomitalia, Tim, Mediaset Premium, Ferrero, Expo Milano 2015 and Peugeot ( I left Citroen account for Peugeot).


Evolution is my key word. What will be my next challenge?
Creative Group head
Milano, Italien
January 2000 - December 2000 (11 Monate)

Seat Volkswagen Group, Monte dei Paschi di Siena, Parmalat
Concepteur / rédacteur
Milano, Italien

Ausbildung

Laurea - 110 e lode e pubblicazione tesi - Filologia- Storia della lingua

1984 - 1988 (4 Jahre)

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