Zusammenfassung
With nearly 20 years of strategic marketing experience, Genevieve has worked on loyalty programs, growth strategies and multiple CPG brands. With an international background and experience both agency & client side, Genevieve is known for her positive energy and her ability to bring people together towards a common goal.
Used to working in complex ecosystems, she knows how to connect people, projects and strategies, bringing simplicity, structure, and coherence to the process.
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Positionen
Group Account Director
Montréal, Kanada
October 2018 - Derzeit hier (5 Jahre 6 Monate)
An integrated marketing and communications agency, inspired by a passion for ideas and innovation.
• Set and drive the vision for key B2B and B2C clients across multiple sectors including tourism, travel, loyalty, telecommunications, health, government bodies, grocery & retail
• Have an overview of all client activities across all channels of communication and portfolios, with a view to aligning projects and key stakeholders to the global strategy
• As part of the client leadership team, proactively drive projects and manage the overall team
• Develop and facilitate innovation and industry trend workshops for clients
• Turn data and insights into customer decision journeys to help clients better understand consumer behaviour and identify challenges and opportunitiesAchievements
• In a context of crisis management, guided a key national client through the reinvention of their brand and business model.
• Set and drive the vision for key B2B and B2C clients across multiple sectors including tourism, travel, loyalty, telecommunications, health, government bodies, grocery & retail
• Have an overview of all client activities across all channels of communication and portfolios, with a view to aligning projects and key stakeholders to the global strategy
• As part of the client leadership team, proactively drive projects and manage the overall team
• Develop and facilitate innovation and industry trend workshops for clients
• Turn data and insights into customer decision journeys to help clients better understand consumer behaviour and identify challenges and opportunitiesAchievements
• In a context of crisis management, guided a key national client through the reinvention of their brand and business model.
Strategic Planner
Geometry
Kanada
October 2014 - March 2016 (1 Jahr 5 Monate)
A multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by data and sharp insights. The agency develops programs that drive conversion and measurably impact client business.
• Work with clients to help them define their strategy and create a framework to drive growth and profitability for their business. Guide them on the successful implementation of their strategies, considering both the impact on their business and the resources required
• Work across their organisation, from Head Office (Brand & Trade) to Retail, to identify opportunities for growth and efficiency
• Deliver omni-channel communication strategies to address each audience and medium (internal & external), including the implementation of B2B and B2C platforms
• Use global & local data to help them understand their market and consumers, segmenting the consumer base where appropriate
• Work with clients to help them define their strategy and create a framework to drive growth and profitability for their business. Guide them on the successful implementation of their strategies, considering both the impact on their business and the resources required
• Work across their organisation, from Head Office (Brand & Trade) to Retail, to identify opportunities for growth and efficiency
• Deliver omni-channel communication strategies to address each audience and medium (internal & external), including the implementation of B2B and B2C platforms
• Use global & local data to help them understand their market and consumers, segmenting the consumer base where appropriate
Client Lead, Consumer Insights
dunnhumby
Kanada
June 2011 - September 2014 (3 Jahre 3 Monate)
Established in Canada in 2009, dunnhumby help put the customer at the heart of Metro's business decisions and those of its suppliers. They develop insights based on the shopping behaviour of over 3 million people every week.
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