Valerie Carlson

Valerie Carlson

CCO at Critical Mass
Los Angeles, Vereinigte Staaten von Amerika

Zusammenfassung

Valerie Carlson is the Global Chief Creative Officer for Critical Mass.

Val is an avid storyteller with over 20 years of creative experience. She has worked across many disciplines, ranging among design, product, AR/VR, film, brand strategy, marketing, retail innovation, gaming, and applications for some of the world’s biggest brands, such as FOX Entertainment, JP Morgan Chase, Coke, Microsoft, AT&T, Honda, Kraft, Treasury Wine Estates, Lululemon, and many others.

Prior to joining CM, Val was the ECD for Wunderman Thompson California, where she focused on digital transformation and loyalty experiences. Prior to that, she was the Global VP Creative at Method Products (People Against Dirty), where she led global creative and innovation for Method and Ecover brands. Before that, she was the Executive Creative Director at EVB, where she led work for the NBA, Facebook, Twitter, and Mamba Candy.

Val taught college-level graphic design at an engineering school for seven years before jumping into digital in 2000. It is her love for teaching that has helped her mentor and lead in an industry where it is hard for women to succeed. She is also an advocate for women’s diversity and junior talent programs, leading them at several agencies over the years.

She has a huge passion for ecosystem connections, interface layer personalization, and the evolution of e-commerce. TWITCH, Minecraft, and old school games fascinate her, and she believes mixed reality, streaming and experiential models can unlock solutions to business problems in ways that traditional marketers haven’t tapped into yet. She holds a Bachelor of Science from Bradley University.

Positionen

Global Chief Creative Officer at Critical Mass
Los Angeles, Vereinigte Staaten von Amerika
December 2020 - Derzeit hier (3 Jahre 3 Monate)
Executive Creative Director
Los Angeles, Vereinigte Staaten von Amerika
June 2018 - Derzeit hier (5 Jahre 9 Monate)
Executive Creative Director
Los Angeles, Vereinigte Staaten von Amerika
September 2019 - December 2020 (1 Jahr 3 Monate)
Global Vice President, Creative Director
method products pbc
Vereinigte Staaten von Amerika
May 2017 - January 2018 (8 Monate)
Lead global brand experience development and direction by providing global creative stewardship for People Against Dirty and our brands method + Ecover. Ensure the regional teams are set up for success to ignite our brands and build strong community advocacy. 
Craft the vision and architecture for method + Ecover, in partnership with CMO. Evolve the visual brand expression and overall experiences relevant for the world and the people that live on it. 
Be on the forefront of design + consumer trends in the industry and use this to inspire my teams. 
Lead creative strategy across all brand touch points, ensuring we’re consistent and authentic to who we are and what we 
believe in. Bring design leadership to product innovation and business directives, through effective cross-functional partnerships and disruptive ideas. 
Be the external facing brand ambassador in terms of how we disrupt the category with our design thinking + unique approach. 
Pair cutting edge design sensibility with visionary thinking to ignite our brand values and passions across everything we do and make.
 Lead external creative agencies to greatness as we use technology to scale and breakthrough in innovative ways. 
 see less
Executive Creative Director
EVB
San Francisco, Vereinigte Staaten von Amerika
October 2015 - June 2017 (1 Jahr 8 Monate)
Executive Creative Director
SapientNitro
July 2013 - July 2015 (2 Jahre)
VP Creative
New York, Vereinigte Staaten von Amerika
May 2000 - March 2013 (12 Jahre 10 Monate)
VP Creative
Avenue A | Razorfish, a division of Microsoft
2008 - 2009 (1 Jahr)
Creative Discipline Lead
New York, Vereinigte Staaten von Amerika
May 2000 - 2008 (7 Jahre 8 Monate)
Creative Director
iXL Enterprises, (now Avenue A | Razorfish, a division of Microsoft)
2000 - 2003 (3 Jahre)
Creative Director
IXL
Madrid, Spanien
2000 - 2002 (2 Jahre)

Ausbildung

Bachelor of Science (B.S.)

December 2020 - December 2020 (1 Sekunde)

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