| Titel | Fanta Halloween – Haunted By The Dark |
| Agentur | Ogilvy Social.Lab Belgium |
| Kampagne | Project Dark Orange |
| Werbende | Coca-Cola Company |
| Marke | Fanta |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Philosophie | Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Senior Copywriter | Bill Bilquin |
| Senior Art Director | Sébastien Stevens |
| Creative Director | Gabriel Araujo |
| Senior Art Director | Clémentine Bailly |
| Etatdirektor | Sabrina Schuller |
| Kaufmännischer Geschäftsführer | Sophie Gagey |
| Head of Media | Mathieu deMoor |
| Social Media Strategie | Rogin Roldan |
| Influencer Manager | Stefan Bisoux |
| Texter | Caro Soons |
| Senior Copywriter | Pieter Decanniere |