Titel | #GGCdiscountGaming |
Agentur | Digital Playas |
Kampagne | La Grosse Game #GGCdiscountGaming |
Werbende | Cdiscount.com |
Marke | Cdiscount Gaming |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 1 |
Geschäftsbereich | Spielwaren & Spiele |
Story | We created an online event with 3 top players of Call of Duty Warzone playiing on Twitch. Their communities gave them 5 challenges to realize live : if they succeed, their community win. This 100% organic campaign went viral. |
Philosophie | - 3 top Call of Duty streamers playing live on Twitch - 5 challenges given by their community to realize live - No competition, just fun and chill |
Problem | Cdiscount is a well known French e-commerce platform but Cdiscount Gaming needed to boost its awareness to exist by itself. |
Ergebnis | 3h of gaming, live Top 2 trending topic on Twitter France 10K unique Twitter users engaged 80K views on Twitch +2,5M people reached Without media investment |
Medientyp | Branded Content |
Länge | |
Mehr Informationen | https://digitalplayas.com/ |
Head of Social Media | Robin DELÉPINE |
Manager of Brand Content | Hugo Frenay |
Art Director | Vincent Pounchou |
Projektleiter | Vincent Hernandez |
Community Manager | Benjamin Garnier |
Community Manager | Emma Descamps |
President/CEO | Elliot Brame |