| Titel | "Ahmad :30" |
| Agentur | Left Off Madison |
| Kampagne | Never Too Far |
| Werbende | The Western Union Company |
| Marke | Western Union |
| Posted | März 2021 |
| Geschäftsbereich | Fotoapparate & Videokameras |
| Slogan | Never Too Far |
| Story | Approach: Our approach had to be cohesive, but nimble enough to allow cultural nuance to permeate the campaign. While nuance differed drastically across markets, creative was delivered via a hyper-targeted media plan ensuring: right message to right audience. |
| Philosophie | Strategy: Highlight the benefit of our wide-network, which is helping our consumers to connect emotionally with loved ones far away, by showing that transferring money back home was a great way to still be part of their lives in a meaningful way. |
| Problem | Objective: With 30 transactions a second, across online, app and 500,000 locations globally, Western Union is the undisputed leader in the money movement category. However, WU had been losing share of international transfers to dotcom start-ups and neglect. . Insight: Recent immigrants in the U.S. seek to settle into a new country often times without a the support system of family or friends. They are thousands of miles away from family. The act of sending money is an act of love, kindness, and staying connected. |
| Ergebnis | +5% Lift in annual transactional growth for three consecutive years. +4% Lift in annual revenue growth for three consecutive years. +12% Lift in transactions during promotion. High Engagement: Impressive consumer engagement in social media that helped to perpetuate greater prioritization by WU for this communication channel |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Kenia, Äthiopien, Ghana, Nigeria, Ecuador, Indien, Pakistan, Philippinen |
| Mehr Informationen | https://leftoffmadison.com/western-union-intl |
| Werbeagentur | Robert Douglas |
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