|Agentur||Left Off Madison|
|Kampagne||Never Too Far|
|Werbende||The Western Union Company|
|Geschäftsbereich||Fotoapparate & Videokameras|
|Slogan||Never Too Far|
|Story||Approach: Our approach had to be cohesive, but nimble enough to allow cultural nuance to permeate the campaign. While nuance differed drastically across markets, creative was delivered via a hyper-targeted media plan ensuring: right message to right audience.|
|Philosophie||Strategy: Highlight the benefit of our wide-network, which is helping our consumers to connect emotionally with loved ones far away, by showing that transferring money back home was a great way to still be part of their lives in a meaningful way.|
|Problem|| Objective: With 30 transactions a second, across online, app and 500,000 locations globally, Western Union is the undisputed leader in the money movement category. However, WU had been losing share of international transfers to dotcom start-ups and neglect.|
Insight: Recent immigrants in the U.S. seek to settle into a new country often times without a the support system of family or friends. They are thousands of miles away from family. The act of sending money is an act of love, kindness, and staying connected.
|Ergebnis|| +5% Lift in annual transactional growth for three consecutive years.|
+4% Lift in annual revenue growth for three consecutive years.
+12% Lift in transactions during promotion.
High Engagement: Impressive consumer engagement in social media that helped to perpetuate greater prioritization by WU for this communication channel
|Markt||Kenia, Äthiopien, Ghana, Nigeria, Ecuador, Indien, Pakistan, Philippinen|
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