Robert Douglas
Co-founder, CEO at Left Off Madison
Farmingdale, Vereinigte Staaten von Amerika
Titel"Ahmad :30"
Kampagne Never Too Far
Werbende The Western Union Company
Marke Western Union
PostedMärz 2021
Geschäftsbereich Fotoapparate & Videokameras
Slogan Never Too Far
Story Approach: Our approach had to be cohesive, but nimble enough to allow cultural nuance to permeate the campaign. While nuance differed drastically across markets, creative was delivered via a hyper-targeted media plan ensuring: right message to right audience.
Philosophie Strategy: Highlight the benefit of our wide-network, which is helping our consumers to connect emotionally with loved ones far away, by showing that transferring money back home was a great way to still be part of their lives in a meaningful way. 
Problem Objective: With 30 transactions a second, across online, app and 500,000 locations globally, Western Union is the undisputed leader in the money movement category. However, WU had been losing share of international transfers to dotcom start-ups and neglect.
Insight: Recent immigrants in the U.S. seek to settle into a new country often times without a the support system of family or friends. They are thousands of miles away from family. The act of sending money is an act of love, kindness, and staying connected. 
Ergebnis +5% Lift in annual transactional growth for three consecutive years.
+4% Lift in annual revenue growth for three consecutive years.
+12% Lift in transactions during promotion.
High Engagement: Impressive consumer engagement in social media that helped to perpetuate greater prioritization by WU for this communication channel 
Medientyp Fernsehen
Markt Kenia, Äthiopien, Ghana, Nigeria, Ecuador, Indien, Pakistan, Philippinen
Mehr Informationen

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's