FIAT 500e - "Lightning Bolts 1"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasilien

4128

Marke: FIAT 500e
Länder: Brasilien

Werbende: Fiat Chrysler Automobiles

Titel	Lightning Bolts 1
Agentur	Leo Burnett Tailor Made
Kampagne	Lightning Bolts
Werbende	Fiat Chrysler Automobiles
Marke	FIAT 500e
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 5
Geschäftsbereich	Kleinwagen
Slogan	New Fiat 500 electric. A 320 km range in a car powered by pure electricity
Philosophie	We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Medientyp	Außenwerbung
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Director	Bruno Godinho
Texter	Fabio Nagano
Art Director	Felipe Massis
Illustration	Felipe Massis
Grafiker	Ricardo Sotelo
Grafiker	Rosilene Ribeiro
Grafiker	Sandro Figueiredo
Kundenbetreuung	Fabio Brito
Kundenbetreuung	Karol Alberti
Kundenbetreuung	Carolina Ladeira
Kundenbetreuung	Yuri Moraes
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Murilo Fedele
Planning Team	Bruno Olivetti
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Leanro Bernardino
Press Relations	Mar Facciolla
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Barbara Lara
Client Media	Debora Dauanny
Client Planning Team	Adriana Girão
Client Planning Team	Marjorie Kockanny
Client Planning Team	Isabelle Cristine Alves Dos Santos