Mbali Mchunu

Mbali Mchunu

Strategist at TBWA
Johannesburg , Südafrika

Zusammenfassung

Mbali holds a BA degree in Strategic Brand Communications (2017) from Vega School of Brand Leadership. In 2018, she completed a Higher Certificate in Business Management with Milpark Business School. She also completed a Leading with Agility in 4iR course in 2020.

Her 1st stint in advertising was with The Hardy Boys where she worked on brand building and influencer marketing initiatives. She joined TBWA Hunt Lascaris in 2018 as an intern and was subsequently appointed as a Junior Strategist. In 2020, she became a Mid-Level Strategist with Yellowwood which has seen her lean into creative strategy.

She has worked on brands in financial services, automotive, alcohol and broadcasting sectors amongst others which has bred fluidity, flexibility and clarity of intent to complement her abilities.

Mbali’s passion for advertising stems from an inherent desire to constantly find creative solutions to brand problems. Her knack for culture, trends and cracking insights is an incredible recipe for magic.

Positionen

Strategist
Yellowwood
Südafrika
May 2021 - December 2022 (1 Jahr 7 Monate)
1. Leading strategy projects
2. Building and managing client relationships
3. Executing across full spectrum of strategic work: briefs, building strategies, presentations, guiding creative journey and building communications & GTM plans
4. Collaborating across Omnicom Group creative partners (Hunt Lascaris, Grid and DDB)
5. Driving integration: media partners, creative partners and Omnicom tools

Projects
1. MTN SA
Proposition strategy - positioning and retail strategy
Lead on Youth portfolio (MTN Pulse) & business portfolio (EBU)

2. MiWay
Support on Brand Strategy
Lead on communications strategy

3. MiWay Blink
Lead on Brand Refresh

4. RMB
Support on Brand Strategy

5. Personal Brand
Support Brand Refresh Strategy - Zakes Bantwini
Support Brand Strategy - Ntando XV

Ausbildung

BA Strategic Brand Communications

January 2015 - December 2017 (2 Jahre 11 Monate)

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