CLIENT: NIKE SWIM ASSETS: CREATIVE, PRODUCTION, STILLS & MOTION ATHLETE: NESRINE DALLY LOCATION: HARINGEY, LONDON
I was briefed by Nike Swim to develop the creative and then capture content around the compelling story of Nesrine, coinciding with the launch of the new Victory range.
Having had to abandon her love for swimming as a youth because of the difficulties faced in covering up, Nez now helps to empower women through sport as fitness trainer, Muay Thai athlete, coach, mother and wife.
Shooting with a small crew (that I kept reminding of the risk of combining mains powered lighting next to water and an athlete) in the same pool where she had first learned to swim in North London, we all knew her story was special and inspirational. Shooting underwater is never a quick in/out job but we had the deadline of the pool opening to the public at lunchtime. And a drone hovering 15ft over a public pool isn't something your average mother and child wants to see during their swim session.
The client was over the moon with the content, which sadly was disrupted due to the onset of the COVID epidemic but sits on their channels globally.
I was briefed by Nike Swim to develop the creative and then capture content around the compelling story of Nesrine, coinciding with the launch of the new Victory range.
Having had to abandon her love for swimming as a youth because of the difficulties faced in covering up, Nez now helps to empower women through sport as fitness trainer, Muay Thai athlete, coach, mother and wife.
Shooting with a small crew (that I kept reminding of the risk of combining mains powered lighting next to water and an athlete) in the same pool where she had first learned to swim in North London, we all knew her story was special and inspirational. Shooting underwater is never a quick in/out job but we had the deadline of the pool opening to the public at lunchtime. And a drone hovering 15ft over a public pool isn't something your average mother and child wants to see during their swim session.
The client was over the moon with the content, which sadly was disrupted due to the onset of the COVID epidemic but sits on their channels globally.