Titel | Washing Away Excuses |
Agentur | FCB Brasil |
Kampagne | Washing Away Excuses |
Werbende | Whirlpool |
Marke | Whirlpool's Brastemp |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
Geschäftsbereich | Haushaltsgeräte |
Philosophie | Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. |
Medientyp | Integrated Media/360 Activation |
Länge | |
CEO / CCO | Ricardo John |
Client Services Team | Carolina Andrade |
Client Services Team | Letícia Hengles |
Client Services Team | Samia Reiter |
Client Services Team | Mayara Nunes |
Client Services Team | Thiago Iusim |
Client Services Team | Elton Longhi |
Planning Team | Isabela Katayama |
Planning Team | Marcella Huche |
Planning Team | Bruna Rodriguez |
Planning Team | Renata Davila |
Medienteam | Robson Cruz |
Medienteam | Tiago Santos |
Medienteam | Teresa Urbano |
Medienteam | Nicola Aguiar |
Medienteam | Eliane Bernardino |
Medienteam | Fábio Freitas |
Creative Teammitglied | Liandra Monteiro |
Creative Teammitglied | Juscelino Vieira |
Creative Teammitglied | Thiago Moralles |
Creative Teammitglied | Thea Rodrigues |
Creative Teammitglied | Renata Reigota |
Creative Teammitglied | Marta Carvalho |
Creative Teammitglied | Lucas Buled |
Creative Teammitglied | Kaue Sá |
Creative Teammitglied | Marcelo Rizerio |
Creative Teammitglied | Ana Becker |
Creative Teammitglied | Anna Martha |
Produktion | João Albertini |
Produktion | Daniela Fonseca |
Produktion | Camila Galdencio |
Produktion | Amanda Fonseca |
Produktion | Carolina Ferreira |
Produktion | Fernanda Geraldini |
B.I. | Priscilla Olegario |
B.I. | Barbara Feitosa |
Produktionsfirma | M&A EVENTOS |
Produktionsfirma | LANDIA Films |
Regisseur | Aline Lata |
Managing Director/ Executive Producer | Sebastian Hall |
Managing Director/ Executive Producer | Carolina Dantas |
Executive Producer | Valentina Baisch |
Executive Producer Assistant | Larissa Delfini |
Produktionkoordinator | Camilla Bastos |
Production Coordinator Assistant | Mari Prado |
Production Coordinator Assistant | Luciana Andrade |
Production Coordinator Assistant | Natalia Petrechen |
Direktor Fotografie | Erico Toscano |
Art Director | Rafa Blass |
1st AD | Tati Klein |
Production Director | Andrea Beni |
Location | Tati Setton |
Art Production | Gisela Villalva |
Art Assistant | Mari Godone |
Post Production Coordinator | Elton Bronzeli |
Texter | Breithner Monteiro |
Grad | Marla Colour Grading |
Tonproduktion | Cabaret |
Tonproduktion | Bruno Peras |
Maestro | Guilherme Azem |
Mix | Guilherme Azem |
Mix | Luiz Ortega |
Client Services | Barbara Russiano |
Client Services | Flávia Caparelli |
Client Services | Ingrid Lopes |
Coordinator | Carol Oliveira |
Coordinator | Chandra Lima |
Coordinator | Verusca Garcia |
Stimme | Michele Bittencourt |
Regisseur | Flávio Santos |
Product and Relationship Director | Gustavo Almeida |
Artistic Director | Victor Godoy |
Director of Operations and New Business | Gabriel Lima |
Client Services | Viviane Costa |
Influencer Marketing Specialist | Georgia Murta |
Approval Client | Stefany Saraiva |
Approval Client | Wendel Teixeira |
Approval Client | Gabriel Silva |
Approval Client | Allyne Magnoli |
Approval Client | Gustavo Ambar |
Approval Client | Andrea Salgueiro |