Vodafone - "GigaHome"

Grey London

Grey London London, Großbritannien

2729

Marke: Vodafone
Länder: Großbritannien

Werbende: Vodafone

Titel	GigaHome
Agentur	Grey London
Kampagne	GigaHome
Werbende	Vodafone
Marke	Vodafone
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Mobilfunk, WAP
Philosophie	Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market. The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome. The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection. Through Super Wi-Fi, it delivers reliable coverage to every corner of your home and offers Wi-Fi calling and a support team of Wi-Fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping you seamlessly connected. Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security, and encourage families to use the internet with confidence, as well as offering parental controls. The TV execution was shot by renowned director James Rouse at Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Biscuit Filmworks UK
Musik	SIREN
Tonproduktion	Factory Studios
Werbeleiter	Orla Nagle
Werbeleiter	Niall Reynolds
Werbeleiter	Clare Cummins
President & Chief Creative Officer	Laura Jordan Bambach
Executive Creative Director	David Wigglesworth
Group Creative Director	Pedro Rosa
Group Creative Director	Roberto Kilciauskas
Creative Teammitglied	Alex Mawby
Creative Teammitglied	Ben Lambert
Planning Team	Fiona Keyte
Planning Team	Thomas Bunnell
Geschäftsführender Teilhaber	Nathan Gainford
Group Business Director	Ayesha Datoo
Etatdirektor	Genevieve Jayasekera
Kundenbetreuer	Natasha Meisel
Agency Producer	Caroline Connor
Agency Producer	Lucy Edwards
Assistant Producer	Alex Alcock-Fletcher
Regisseur	James Rouse
Produzent	Benji Howell
Production Managing Director	Rupert Reynolds-Maclean
Direktor Fotografie	Mark Wolff
Casting Director	Sarah Hone
Casting	Ali Coffey Casting
Redaktionsbüro	Work Editorial
Cutter	Art Jones
Produzent Post-Produktion	Ellie McNaughton
Assistenzredakteur	Miles Watson
Komponist	Vanessa Forero
Produzent	Joshua Gibbard
Produzent	Sian Rogers
Post-Produktion	Untold
Kolorist	Julian Alary
Executive Post Producer	George Reid
VFX-Künstler	Tom Moreland
Sound Design and Mix	James Utting
Sound Design and Mix	Anthony Moore
Sound Design and Mix, Radio	Josh Campbell
Fotograf	Liam Murphy