Right To Play and War Child Holland - "Funny Faces"

Dentsu Creative

Dentsu Creative Amsterdam, Niederlande

7851

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Right To Play and War Child Holland
Länder: Niederlande

Werbende: War Child

Titel	Funny Faces
Agentur	Dentsu Creative
Kampagne	Crazy faces against war
Werbende	War Child
Marke	Right To Play and War Child Holland
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 4
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	Pull a crazy face, share it and help children to be a child again
Story	Amsterdam based creative agency ACHTUNG! launched a digital campaign that invites the audience to make crazy faces that match four different emotions. The campaign has been accompanied with a live daily event where Dutch and Palestinian kids pulled crazy faces towards each other through a custom interactive installation that enables live-gaming with the use of face recognition technology. This event launched the platform ‘Crazy Faces’ by War Child and Right to Play which raises awareness for the importance of expressing and recognizing emotions for children in warzones. Growing up in conflict areas, many children have difficulty recognizing and expressing their emotions. Right To Play and War Child Holland made it their mission to teach kids how to cope with their feelings. Sport, games and psychological support help them to deal with the horrors of everyday life that are inherent to growing up there. Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to pull faces to each other through a live internet connection. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. The live event showed that emotions are universal, regardless to living standards, culture, health or wealth. The game is also available in a stand-alone version on www.crazyfacesgame.com, where visitors are asked to share their crazy faces on social media channels and help raise awareness for the important work War Child and Right to Play do for the children who need it most.
Medientyp	Internetseiten
Länge	231 seconds
Mehr Informationen	www.crazyfacesgame.com
Konzept	Jasper Janssen
Konzept	Felicitas Olschewski
Konzept	Mervyn ten Dam
Art Director	Jort Schutte
Art Director	Samuli Ollikainen
Executive Producer	Noam Erlich
Produzent	Alexandra Psalti
Motion Design	Enzo Greco
Design	Rasmus Stenbergh
Interaktive Entwicklung	Super Hero Cheesecake
Tonstudio	Big Orange