Ioana  Dobrinescu

Ioana Dobrinescu

Strategy Director at Leo Burnett Romania
Bucharest, Rumänien


Currently Strategy Director @ Leo Burnett Romania
With 360 degrees of experience in strategy, from shopper to digital, ATL to dark markets Ioana covered all sorts of projects involving all types of disciplines of strategy. Regardless, I like to define myself as a Cultural Strategist because no matter the subdiscipline of the domain, culture was always the read thread I've been following in my work.

Latest Effie Awards:
2023> McDonald's
2022> McDonald's
2021> Pepsi

Former Strategy Director @DDB/Tribal Bucharest, leading McDonald's brand communication strategy and new business projects.

  • Englisch - Pro
  • Portugiesisch - Basic
  • Spanisch - Basic


Strategy Director @ LeoBurnett
January 2024 - Derzeit hier (4 Monate)
Senior Strategic Planner @ DDB/ Tribal Romania
January 2020 - Derzeit hier (4 Jahre 4 Monate)
Strategy Director @ DDBxTribal Bucharest
May 2022 - December 2023 (1 Jahr 7 Monate)
Senior Strategic Planner
Bucharest, Rumänien
May 2018 - December 2018 (7 Monate)


Cultural Anthropology, SNSPA

2014 - 2016 (2 Jahre)
- Main subjects I studied: Material Culture, Corporeality - Involved in a research project on Migration Graduated with a research project that explores the objects that mark the transition between the traditional women's status to modern women's status in the relation to family, by questioning the role of the dowry

Advertising and Communication, SNSPA

2011 - 2014 (3 Jahre)
I graduated with a final paper that investigates the questions of the stigma people had to live with during the dictatorship, as well as the role of the tattoo, its symbol, the practices and the context people choose to do it. I published the findings for the broad audience for Vice Romania

Weitere berufliche Aktivitäten


Awards Jury Member
June 2022 - Derzeit hier (1 Jahr 11 Monate)

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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