Ian Armstrong

A client for over 25 years in fmcg and automotive markets caretaking some of the nation's best love brands including Tango, Pepsi, Honda, Jaguar and Land Rover.

A deep understanding of how the client world operates including the often hidden world of the annual planning process, budget setting and strategy development. Concurrently to managing the internal diplomacy and politics a very strong grasp of agency partner and unique JV created for JLR.

Post client, an entreprenuer who has performed a number of roles for agencies to help steer strategic direction, agency creation, scale up and tarketing new markets. An educator of agencies for the Advertising Producers Association, speaker and founder of a new Virtual Production studio business.

Today apart from creating the team to build my next business I help brands and agencies think about their future direction, strategy development, talent requirements and how to work direct with clients.