Shanghai Blood Center - "A drop of possibilities"

McCann Health Shanghai, China

Awards

2181

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Shanghai Blood Center
Länder: China

Werbende: Shanghai Blood Center

Titel	A drop of possibilities
Agentur	McCann Health
Kampagne	A drop of possibilities
Werbende	Shanghai Blood Center
Marke	Shanghai Blood Center
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 4
Geschäftsbereich	Blut-/Organspende
Story	A drop of possibilities Your blood will make a difference to other’s lives. Please give blood now.
Philosophie	The idea Our idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves. The Craft: We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.
Problem	Blood is in great demand, especially during COVID. But due to quarantine and safety concerns, blood donations have dropped rapidly. Many people are also not willing to give blood because they can’t see the outcome of their actions, or don’t think the problem concerns them. How could we increase blood donation in Shanghai at this difficult time?
Medientyp	Digital Billboard/Poster
Länge	36 seconds
Executive Creative Director	Pierre Loo
Creative Director	Tommy Cheung
Creative Director	Samson Du
Art Director	Jerry Lee
Art Director	Tracy Tang
Art Director	Jai-Jun Sun
President	Connie Lo
Global Chief Creative Officer	Matt Eastwood
Etatdirektor	Elaine Gao
Kundenbetreuer	Mandy Zhou