Hyundai used Chat GPT, an AI that automatically generates text, to create the radio scripts and social media texts. Additionally, the brand used Midjourney to create images and Veed.IO to generate the voices. In short, the entire ad campaign was created by artificial intelligence.
Philosophie
Welcome to the new
Problem
Hyundai has just launched a new communication campaign for the New Creta, the first SUV to launch into the metaverse under the “Welcome to the New” concept. The company has remained on the path of innovation and technology and has now created a campaign under the same concept, but with new innovation: artificial intelligence.