Ivan Loyo

Ivan Loyo

Creative Director at Independent
Mexiko

Zusammenfassung

I began my professional career at BBDO Mexico before finishing university doing professional internships in the final art department. After finishing university I joined Y&R Mexico as Jr. Art Director where my career as a creative began.
He worked at Teran/TBWA, Olabuenaga Chemistry, McCann, Leo Burnett, Dentsu among other agencies, working for accounts such as: Bimbo (Marinela, Tía Rosa, Tortillinas, Milpa real), Danone, adidas, Land Rover, General Motors, GMC, Lala , Pedigree, GNP, Red Cola, Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate), Nextel, Milenio Diario, Alpura, Volaris, Starbucks, Kellogg's, Banamex, Daimler Chrysler, among others.

He won various awards at festivals such as: Effie Award, El Ojo de Iberoamérica, New York Festival, Circulo Creativo, El Angel de la Radio, Anáhuac Festival, Tótem Festival.

Jury at IAB Awards 2022.
Conference at the Tecnológico de Monterrey CCM "The relevance
of the brief in the success of an advertising campaign"

Positionen

Director Creativo
Independent
Mexiko
February 2024 - March 2024 (1 Monat)
Lead creative groups that understand, respond to and engage with creativity and client needs. Creating, implementing, producing and monitoring all types of multimedia campaigns, worked hand in hand with strategists and planners, has been the environment in which I have developed my career and my achievements.
Integrate Creative Director
Ganem México
Mexiko
December 2022 - February 2024 (1 Jahr 2 Monate)
Communication and advertising strategy and development for different brands
Accounts:
-Acura
- Honda cars: Civic, Pilot, Odyssey, Accord, City, CR-V, HR-V, BR-V, CR-V Hybrid
- Liomont: Analgen, Facidex, Sensibit, Tusigen and Conazole
- Sabormex: Legal Coffee, Golden Coffee
Integrate Group Creative Director
Dentsu México
Mexiko
November 2020 - December 2022 (2 Jahre 1 Monat)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- Bimbo (Bimbo Global Race, I Feel Food, Verygüel),
- Red Cola,
- Afore Coppel,
- BanCoppel
- BEHR Pinturas (Mexico and Chile).
Creative Director
Mexico City, Mexiko
April 2018 - November 2020 (2 Jahre 7 Monate)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- GMC (General Motor Company),
- Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate, Kinder Bueno)
- Azteca de Oro
- Kellogg's (Zucaritas, Choco Crispis).
Associate Creative Director / Creative Director
McCann Mexico City / Vector B
Mexiko
April 2014 - March 2018 (3 Jahre 11 Monate)
I led a creative team to develop integrated marketing campaigns· Results promotion· Performance marketing· Digital marketing· Digital strategy.

Brands:
- Marinela (Pigüinos, Canelitas, Barritas and Principe)
- Tía rosa
- Sanissimo
- Milpa Real
Associate Creative Director
PML (Proeza- Moller- Lebrija)
Mexiko
May 2012 - April 2014 (1 Jahr 11 Monate)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Alpura
- Banamex
- Antad
- Ibero Meneses Foundation,
- Henkel
Associate Creative Director
Mexico D.F., Mexiko
November 2011 - March 2012 (4 Monate)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Coorslight
- Milenio Diario
- Suburbia
- General Motors.
Art Director Sr. / Associate Creative Director
Mexico, Mexiko
August 2007 - November 2011 (4 Jahre 3 Monate)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Adidas (The Mexican Futbol selection, Tigres UNAL, Adidas Originals),
- GNP
- Profuturo
- Apple
- Bancomext
- Perfec fit
- Pedigree
- Fundación
- Teletón
- Volaris
- Un Kilo de Ayuda
- Starbucks
- Nextel
- Sport City
Art Director Jr.
Mexico City, Mexiko
April 2005 - September 2007 (2 Jahre 5 Monate)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Land Rover
- Danone (Vitalinea, Activia, Danup, Danet),
- Phillip Morris (Faros y Delicados)
- Avon.
Trainne / Art Director Jr.
Mexico City, Mexiko
February 2004 - August 2005 (1 Jahr 6 Monate)
I started my work experience in the final art department
a year before finishing my university studies.

Brands:
- Mercedes Benz
- Mitsubishi Motors
- Dodge
- Chysleir

Ausbildung

communication Sciences

Weitere berufliche Aktivitäten

Tecnológico de Monterrey CCM

Speaking
Conference at the Tecnológico de Monterrey CCM "The relevance of the brief in the success of an advertising campaign"

PHNX 2024

Awards Jury Member

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