The National Lottery - "Heroes Return"

AMV BBDO

AMV BBDO London, Großbritannien

56644

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: The National Lottery
Länder: Großbritannien

Werbende: Camelot Group

Titel	Heroes Return
Agentur	AMV BBDO
Kampagne	Hero’s Return
Werbende	Camelot Group
Marke	The National Lottery
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 3
Geschäftsbereich	Lotterie & Glücksspiele
Slogan	Life changing.
Story	Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
Philosophie	To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes.
Medientyp	Fernsehen
Audio-Postproduktion	Factory Studios
Etat-Planer	Alaina Crystal
Etat-Planer	Emily Harlock
Etat-Planer	Michael Lee
Art Director	Adrian Rossi
Texter	Alex Grieve
Werbeleiter	Harriet Belsey
Werbeleiter	Paula Withell
Werbeleiter	Matthew Godfrey
Werbeleiter	Richard Bateson
Kundenbetreuer	Sarah Douglas
Kundenbetreuer	Lee Simpson
Kundenbetreuer	Kate Edwards
Kundenbetreuer	Robyn Puttergill
Kundenbetreuer	Lizzie Edwards
Agency Producer	Olly Chapman
Media Planner	Simon Jenkins
Regisseur	John Hillcoat
Fotograf	Roland Neveu
Filmproduzent/Produzent	Malarchy MacAnneny
Post-Produktion	The Mill London