David Guerrero
Chairman / CCO at BBDO Guerrero
Makati City, Philippinen
TitelChase
Agentur
Kampagne Chase
Werbende ABS CBN Bantay Usok
Marke Bantay Usok
PostedMai 2004
Geschäftsbereich Umwelt & Ökologie
Slogan You don't have to be hit by a car to be killed by one.
Story This campaign was designed to provide the public a way to report vehicles that break the law with excessive diesel smoke emissions. "Smoke belchers" in local parlance. The response mechanism was using text messaging over mobile phones. And has resulted.
Philosophie The campaign is designed to both heighten awareness of the issue of air pollution and provide a mechanism by which people can stop it.
Problem Manila is one of the most polluted cities in the world. One of the main sources of pollution are the antiquated and ill-maintained buses that are the mainstay of the public transport system. However most people feel powerless to stop the pollution.
Medientyp Fernsehen
Länge
Markt Philippinen
Executive Creative Director
Art Director
Texter
Regisseur
Agency Producer

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