| Titel | Reading Man |
| Agentur | King |
| Kampagne | A Smarter Way to Travel |
| Werbende | SJ |
| Marke | SJ |
| Posted | November 2011 |
| Produkt | Swedish Railways |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Slogan | A smarter way to travel |
| Medientyp | Außenwerbung |
| Creative Director | Frank Hollingworth |
| Texter | Hedvig Hagwall Bruckner |
| Texter | Jens Englund |
| Art Director | Lotta Ågerup |
| Fotograf | Petrus Olson |
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