| Titel | The new national jersey |
| Agentur | King |
| Kampagne | The new national jersey |
| Werbende | ICA |
| Marke | ICA |
| Posted | November 2018 |
| Geschäftsbereich | Fachgeschäfte |
| Story | On the back of the players:Celery sticksPizza with kebabPotato saladHeader and body copyProud sponsor to this year’s football championshipWe have great prices on everything you may need to enjoy the matches this summer. Welcome to ICA – sponsor to the Swedish national football team.Explanation:Sweden’s biggest chain food store ICA is a sponsor of the Swedish national football team. During this year’s World Cup they had great prices on products people could eat while watching the games. This print was a way of showing both things. |
| Medientyp | Plakat |
| Account Supervisor | Sunit Mehrotra |
| Creative Director | Frank Hollingworth |
| Projektmanager | Peter Preisler |
| Produktionsmanager | Anna Sjöberg |
| Art Director | Emelie Jinhee Johnsson |
| Texter | Christoffer Dymling |
| Direktor Digital | Johan Tesch |
| Grafik-Designer | Calle Cassel |
| Fotograf | Eva Edsjö |
| Marketing Manager | Mats Liedholm |
| Kampagnenmanager | Peter L Svensson |
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