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1
Snickers - Support the Lionesses
The&Partnership in the UK pulls together a new ad for Snickers in support of the England women's football team, for Sunday's Euro championship final. Congrats to the Lionesses on their victory!
| Titel | Support the Lionesses |
| Agentur | The&Partnership |
| Kampagne | Support the Lionesses |
| Werbende | Mars, Inc. |
| Marke | Snickers |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Internet-Film |
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| Regisseur | J...s Mc.....in Nur für Abonnenten |
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2
Subaru - Involuntary Sounds
Seeing the wear and tear that every car goes through, this new spot from Subaru shows that they understand the struggle. Emphasizing that even though you feel every ding, the value of your Subaru won’t. Creative from Carmichael Lynch in Minneapolis, MN.
| Titel | Involuntary Sounds |
| Agentur | Carmichael Lynch |
| Kampagne | Involuntary Sounds |
| Werbende | Subaru Corporation |
| Marke | Subaru |
| Posted | Juli 2022 |
| Geschäftsbereich | Kraftfahrzeuge |
| Medientyp | Fernsehen |
| Länge |
3
Heinz - Heinz A.I. Ketchup
Clever use of AI's ability to create images from text. It seems that, even to machines, ketchup and Heinz are synonymous! Creative from Rethink in Canada.
| Titel | Heinz A.I. Ketchup |
| Agentur | Rethink Communications Inc. |
| Kampagne | Heinz A.I. Ketchup |
| Werbende | Heinz |
| Marke | Heinz |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Mayonnaise, Ketchup, Senf |
| Medientyp | Internet-Film |
| Länge |
4
Remy Martin - Usher x 1738 AI Powered Limited Edition Bottle
Sticking with AI .. Remy Martin partners with R&B star Usher to launch a limited edition bottle. The bottle's pack design is created using AI voice-to-text-to-image interpretation of Usher's prose. The result is stunning!
| Titel | Usher x 1738 AI Powered Limited Edition Bottle |
| Agentur | FRED & FARID New York |
| Kampagne | Usher x 1738 AI Powered Limited Edition Bottle |
| Werbende | Rémy Martin |
| Marke | Remy Martin |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Story | In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste. |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | Iconoclast |
| Schauspieler | Usher |
| Regisseur | we are from LA |
| Direktor Fotografie | Ryley Brown |
| Assistant Director | Scott Harris |
| Ausstattung/Styling | April Roomet |
| Make-Up Artist | Nicole Patterson |
| Executive Producer | Charles-Marie Anthonioz |
| Executive Producer | Valerie Romer |
| Herstellungsleiter | Tracy Broaddus |
| VFX Company | The Mill, New York |
| Designer | Akshay Tiwari |
5
Dick’s Sporting Goods - DSG Apparel Q3Q4 Twitch x Allison
US retailer Dick's is the go-to for all things sport. Now diversifying, the brand launches their cool clothing line as DSG Apparel. Even cooler is their hero video featuring SYTYCD star and judge, Twitch! Creative from Where Eagles Dare in Pittsburgh, PA.
| Titel | DSG Apparel Q3Q4 Twitch x Allison |
| Agentur | Where Eagles Dare |
| Kampagne | DSG Apparel Q3Q4 Twitch x Allison |
| Werbende | Dick’s Sporting Goods |
| Marke | Dick’s Sporting Goods |
| Posted | Juli 2022 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Medientyp | Internet-Film |
| Länge |
REDAKTIONSTIPP
+1
American Red Cross - A Bloody Nightmare
50% percent of Americans enjoy watching blood being spilled in horror movies, yet only 3% donate blood. This is the statistic that BBDO New York taps into, in this mini horror montage for the American Red Cross.
| Titel | A Bloody Nightmare |
| Agentur | BBDO New York |
| Kampagne | A Bloody Nightmare |
| Werbende | American Red Cross |
| Marke | American Red Cross |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Blood isn't just for movies. It saves lives |
| Medientyp | Fernsehen |
| Länge | |
| Schauspieler | Neve Campbell |
| Regional Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Matt MacDonald |
| Creative Director | Roberto Danino |
| Creative Director | Victor Roa |
| Creative Director | Ricky Anolik |
| Creative Director | Paul Elicker |
| Director of Content Production | Alex Gianni |
| Executive Producer | Chance Bassett |
| Senior Producer | Melanie Cornish |
| Music Producer | Julia Millison |
| Regisseur | Lindsey Cash |
| Etatdirektor | Sonia Aneja |
| Group Strategy Director | Mahima Santhanam |
| Etat-Planer | Abby Ness |
| Business-Manager | Kathleen Bannon |
| Projektmanager | Mark Lester |
| Produktionskünstler | Ray McGale |
| Produzent Digital | Philip Savage |
