Today, Social Responsibility is a major driving force of global business. The role of advertising is determinant, because it raises awareness on social concerns of citizens, consumers and voters who are the real agents of change. In this spirit, the mission of ACT Responsible is to constantly gather and show the best recent examples of responsible advertising from all over the world to share best practices and show our industry’s involvement in today’s social issues.
Associations, NGO's and vollonteers around the world need the power of creativity to raise awareness in order to achieve the commun goal. We believe advertising has the power to make people act, to raise awareness, change behaviors even, creative ideas have no boundaries. ACT Responsible is an opportunity for the whole sector to show how it's playing its part and taking its responsibility building a better world. ACT Responsible is a global movement of creative people, agnecies, corporations, institutions that cares for the common good, proud to be united, convinced that together we can make a difference.