Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

From Good to Great: Sensible Planning Principles for 2024

on 12 February 2024

Brad Gilbert of VCCP Media shares guiding principles for navigating the complexities of 2024 with confidence and conviction, crafting media strategies that drive meaningful impact and propel brands towards sustained success. weiterlesen

Mike Czako, David&Goliath: "Creative content specifically tailored to each platform's format and culture is key."

on 30 January 2024

Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. weiterlesen

Click here for the future

von Mark Tungate on 10 January 2024

Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. weiterlesen

Industry AI Predictions for 2024

von India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. weiterlesen

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. weiterlesen

Christmas campaigns with an innovative twist

von Mark Tungate on 14 December 2023

Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. weiterlesen

Raising the Bar for Health Equity in Advertising

von India Fizer on 28 November 2023

Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. weiterlesen

Ten takeaways from the BETC Teens survey

von Mark Tungate on 15 November 2023

Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. weiterlesen

Luring us back to culture

von Mark Tungate on 14 November 2023

Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. weiterlesen

A sparkling new look for Eurostar

von Mark Tungate on 23 October 2023

Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. weiterlesen

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