Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
von Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. weiterlesen

Mark Tungate
von Mark Tungate on 23 October 2023
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign.  weiterlesen

Mark Tungate
von Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... weiterlesen

India Fizer
von India Fizer on 10 October 2023
When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. weiterlesen

Mark Tungate
von Mark Tungate on 12 September 2023
While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property.  weiterlesen

on 28 August 2023
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. weiterlesen

on 24 July 2023
James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. weiterlesen

Philippe Paget
von Philippe Paget on  5 July 2023
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. weiterlesen

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