Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

von India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. weiterlesen

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. weiterlesen

Digital inspiration from Cannes

von Philippe Paget on 5 July 2023

What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. weiterlesen

How to prevent bias in your AI-generated content

on 14 June 2023

En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... weiterlesen

AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless

on 14 June 2023

By Funs Jacobs, Senior Director Innovation at Media.Monks From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations... weiterlesen

For our money, here are the Financial Services trends we’re watching for 2023

on 1 February 2023

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on weiterlesen

What (possibly) lies ahead in 2023

von Philippe Paget on 5 January 2023

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. weiterlesen

Influencer Trends You Should Care About in 2023

on 20 December 2022

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal. But there are no skeptics left. Fro... weiterlesen

Gen Z's Impact on the advertising industry: The shift to peers that is far more than traditional celebrity endorsements

von Elizabeth Watson on 20 December 2022

For brands to succeed with this generation will have to re-think their ad campaigns to be more UGC focused, authentic and raw weiterlesen

When Christmas meets football

von Mark Tungate on 1 December 2022

The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. weiterlesen

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GMR Marketing makes a commitment to environmental protection through creativity

GMR Marketing makes a commitment to environmental protect...

By India Fizer

on Apr 18, 2024

On the road to better sustainable practices, every little initiative can help

On the road to better sustainable practices, every little...

By India Fizer

on Apr 17, 2024

Inside a new Franco-Italian agency: the story of 777

Inside a new Franco-Italian agency: the story of 777

By Mark Tungate

on Apr 15, 2024

Pooja Dindigal, DEPT:

Pooja Dindigal, DEPT: "Our commitment to sustainability i...

By India Fizer

on Apr 15, 2024

Ogilvy is creating a better future for our our people, planet, and communities through creativity

Ogilvy is creating a better future for our our people, pl...

By India Fizer

on Apr 10, 2024

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For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

Bringing people back to books

Bringing people back to books

By Mark Tungate

on Apr 16, 2024

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Tail Orchestra

Marke: Pedigree

Agentur: BBDO New York

Medien: Internet-Film

Jahr: 2024

The Hope Level

Marke: GRAACC

Agentur: Ogilvy Brazil

Medien: Gaming

Jahr: 2024

470

Smell Good, Good

Marke: Tom’s of Maine

Agentur: VML New York

Medien: Fernsehen

Jahr: 2024

1049

Laundromatch

Marke: Heineken

Agentur: Le Pub APAC

Medien: Events

Jahr: 2024

407

I Exist

Marke: Casarão

Agentur: Publicis Brasil Comunicação

Medien: Interaktiv

Jahr: 2024

214

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