Insights: The Cutting Edge of Advertising tag: agencies-2

Insights: The Cutting Edge of Advertising tag: agencies-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Super Bowl 2024: Funny, but seriously expensive

von Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. weiterlesen

AdForum Summit Observations & Trends

von Johanna McDowell on 5 June 2018

10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. weiterlesen

The Breakup – A Confidential Letter

von Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... weiterlesen

2018 Advertiser/Agency Predictions

von Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. weiterlesen

Trust me (no, really!)

on 13 September 2017

Five realistic ways to earn trust in client/agency relationships weiterlesen

Who killed the timesheet?

on 31 August 2017

Five principles to make the most effective use of agency talent weiterlesen

If Only I Knew…

on 27 July 2017

How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance weiterlesen

Agency Mania Solutions' Industry Update: Volume 22

on 27 July 2017

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. weiterlesen

THE FRENCH TOUCH

von Mark Tungate on 11 July 2017

Defining the ingredients that go into French advertising. weiterlesen

What do great CMOs have in common?

von Bruno Gralpois on 25 April 2017

Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. weiterlesen