Agency Mania Solutions' Industry Update: Volume 22
A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. weiterlesen
Insights: The Cutting Edge of Advertising tag: agency-mania - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Your agency fees are burning too fast. Now what?
How brand advertisers can make effective use of retainer fees without getting burned weiterlesen
Ready to Jump? How to Swim Through Highly Effective Agency QBRs Without Drowning
A step-by-step approach to conducting Agency Quarterly Business Reviews
that strengthen the work and improve collaboration. weiterlesen
Make The Logo Bigger!
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. weiterlesen
What do great CMOs have in common?
Great CMOs are amazing partnership builders. They create strong,
long-lasting agency relationships that deliver unmatched work and results. weiterlesen
How to Handle the Heat of Agency Transitions
How to conduct an effective, smooth and expedient agency transition … without getting burned in the process. weiterlesen
I love you. I love you not.
Why advertisers and agencies should improve how they work together
to maintain a healthy, loving and productive relationship. weiterlesen
Don’t work your “non-working too hard..
Evolving how marketing executives think about managing their
marketing budgets and driving fiscal accountability. weiterlesen
Less is More. More or Less.
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. weiterlesen
Will You Conduct an Agency Review This Year?
Industry data confirms a significant increase in roster changes and competitive reviews.
Is the trend likely to continue in the years ahead?
What are the implications for brand advertisers and their agencies? weiterlesen
Interviews
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