Insights: The Cutting Edge of Advertising tag: branding-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

A sparkling new look for Eurostar

von Mark Tungate on 23 October 2023

Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. weiterlesen

The importance of brand consistency

on 5 May 2022

DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical weiterlesen

Telling the Story of Firsts With Firstleaf

on 29 March 2022

Imagine yourself in the wine aisle trying to pick a bottle of wine for the dinner party you’re hosting. weiterlesen

The One Time That Brand Doesn’t Matter

on 23 February 2022

often get asked what brands I want to pursue for our company. My answer is always, “The brand doesn’t matter. The client matters.” weiterlesen

Destination Branding: Triggering Economic Growth After Covid

on 8 September 2021

As the world opens up once again, and governments look at achieving an economic recovery, regional branding is more important than ever. weiterlesen

Non-inclusive brands are taking up most of the space in conversations about inclusivity. Where does that leave us?

on 18 June 2021

For the first time in my 11 years as a brand strategist, nearly all of the briefs that I’ve worked on have had an eye towards sustainability or DE&I. weiterlesen

Design Plus: Why Peugeot and Renault Changed Their Logos

von Mark Tungate on 16 March 2021

The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. weiterlesen

Why Brands Should Advertise Now

von Mark Tungate on 5 May 2020

Do consumers want to hear from brands during the crisis? And if so, what should brands be saying? We ask three industry thinkers. weiterlesen

Design Plus: Depot's Talent For Emotional Branding

von Mark Tungate on 28 February 2020

Step inside a Russian storehouse of ideas. weiterlesen

5 Ways to Turn Brand Ambition into Brand Eureka

on 14 August 2019

Mark Addicks and Ultra Creative Talk Client Partnerships for Start-Up Brand Success weiterlesen

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