Insights: The Cutting Edge of Advertising tag: brands - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. weiterlesen

The spooky appeal of Halloween

von Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... weiterlesen

Wunderman Thompson cracks the code of inspiration in new, global brand study

on 17 December 2020

Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. weiterlesen

Turning Agencies into Growth Agents

von Bruno Gralpois on 12 November 2020

How brand advertisers enable agency partners to drive business and brand growth through process automation weiterlesen

IAA Conference: How High Value Brands Can Reboot Economies

von Mark Tungate on 28 September 2020

The IAA’s virtual Creativity4Better conference on October 27 and 28 will address a vital yet under-explored issue. weiterlesen

Brands Continue to Strengthen Emotional Connections with Citizens During Crisis

on 8 June 2020

Based on the regional study carried out in May of this year, DDB Latina analyzes the results and shares the ranking of brands that consumers consider have done a better job during times of crisis. weiterlesen

Give Me Space

von Bruno Gralpois on 2 April 2018

If advertisers are from Mars and agencies from Venus, how can they get along? weiterlesen

Getting Social with Freud

on 22 February 2018

After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. weiterlesen

The Breakup – A Confidential Letter

von Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... weiterlesen

2018 Advertiser/Agency Predictions

von Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. weiterlesen

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