Insights: The Cutting Edge of Advertising tag: design - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Matthew Hallock
von Matthew Hallock on  3 January 2017
Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. weiterlesen

Mark Tungate
von Mark Tungate on 26 September 2016
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. weiterlesen

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