The One Time That Brand Doesn’t Matter on 23 February 2022 often get asked what brands I want to pursue for our company. My answer is always, “The brand doesn’t matter. The client matters.” weiterlesen
Can Vertical PR Fuel an Ad Agency’s Growth? von Philippe Paget on 3 May 2021 We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity. weiterlesen
Turning Agencies into Growth Agents von Bruno Gralpois on 12 November 2020 How brand advertisers enable agency partners to drive business and brand growth through process automation weiterlesen