Why Paul Rand Transcended Design
Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. weiterlesen
Insights: The Cutting Edge of Advertising tag: ibm - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
AdForum Worldwide Summit NYC: Highlights — a look into the future.
At this latest AdForum Worldwide Summit, the 15th that has occurred since this event started and the eighth that I’ve attended, we had seven days of meetings with industry players: weiterlesen
The Two Key Questions Every Brand Needs To Ask Itself
No Suspense. No build up.
Here they are:
What does the brand love?
What does it want more of in the world?
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