Why Is the Super Bowl an Ad Jamboree?
We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? weiterlesen
Insights: The Cutting Edge of Advertising tag: tv - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
The Authentic Authenticity
We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance. weiterlesen
Is TV Dead? Ask Google.
Andre Moreira, Executive Creative Director at The&Partnership London, on the current state of TV advertising. weiterlesen
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