| Titel | Coffee vs. Gangs |
| Agentur | J. Walter Thompson London |
| Kampagne | Coffee Vs Gangs |
| Werbende | Mondelez International |
| Marke | Kenco |
| Posted | Oktober 2015 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Story | SUMMARY: Kenco drove growth by giving young Hondurans a positive choice in life. They created ‘Coffee vs. Gangs’, an ambitious one-year programme to help disadvantaged young people stay out of dangerous gang-life by training them as coffee farmers. These young people, whose lives had seemed inevitably bleak, now had a chance at a positive future. From a business point of view, the strategy worked beyond expectations enabling Kenco to prove to consumers that it was worth paying for a more ethically-sound brand of coffee and yielding a very respectable ROMI of 1:1.45. |
| Medientyp | Interaktiv |
| Länge |