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1
Sargento - The Grilled Cheese Experience
For National Grilled Cheese Day, Sargento partnered with local family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery.
| Titel | The Grilled Cheese Experience |
| Agentur | Ogilvy Worldwide |
| Kampagne | South x Midwest: National Grilled Cheese Month |
| Werbende | Sargento Foods Inc. |
| Marke | Sargento |
| Posted | April 2024 |
| Geschäftsbereich | Nahrungsmittel |
| Story | For National Grilled Cheese Day, Sargento wanted to find a way to bring their Creamery messaging to life (real, natural cheese with added cream for an amazing melt) and make the product the go-to-cheese for grilled cheese sandwiches. Grilled Cheese is a family staple - so Sargento, a 3rd generation family-owned company, headed to Austin and partnered with 3 family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery. The one-day event put the product into the hands (and mouths) of consumers, so they could see and taste the difference for themselves. The content captured at the event will form part of Sargento's month-long National Grilled Cheese Day celebrations. |
| Medientyp | Internet-Film |
| Länge |
2
Le Chocolat Des Francais - The Chocolate of French Women 1
TBWA\Paris and Le Chocolat des Français launched an original collection celebrating four exceptional women forgotten by history to mark International Women's Day!
| Titel | The Chocolate of French Women 1 |
| Agentur | TBWA\PARIS |
| Kampagne | The Chocolate of French Women |
| Werbende | Le Chocolat Des Francais |
| Marke | Le Chocolat Des Francais |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
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| Philosophie | Nur für Abonnenten |
| Medientyp | Verpackungsdesign |
| Länge | |
| Tonproduktion | \ELSE |
| Werbeleiter | Pa.....nri M...on Nur für Abonnenten |
| Werbeleiter | Ma....eu E....de Nur für Abonnenten |
| Chief Creative Officer | Be....in M....al Nur für Abonnenten |
| Chief Creative Officer | F....in Cl....ie Nur für Abonnenten |
| Texter | D...d P...ip Nur für Abonnenten |
| Art Director | O....er MU....KI Nur für Abonnenten |
| Art Director | P....ne S�.....haut Nur für Abonnenten |
| Art Director | Cy....le De....ey Nur für Abonnenten |
| Technischer Direktor | Gu.....me Ra....el Nur für Abonnenten |
| Lead Developer | S...ey Bo.....le Nur für Abonnenten |
| Junior Strategic Planner | A...lie P...re Nur für Abonnenten |
| Account Lead | C...é L...on Nur für Abonnenten |
| Etatdirektor | M....ux LA.....ON Nur für Abonnenten |
| Sound Director | F...y M....is Nur für Abonnenten |
| Sound Engineer / Sound Designer | Al.....re R....ux Nur für Abonnenten |
| Animation Production Company | E..y Nur für Abonnenten |
| Produzent | J...e P....LE Nur für Abonnenten |
| Herstellungsleiter | M...a M....va Nur für Abonnenten |
| Pre-Production Manager | Ch.....te G....ls Nur für Abonnenten |
| Head of Studio | Je.....�mi P...in Nur für Abonnenten |
| Head of Studio | Jo....an Z...t Nur für Abonnenten |
| Tech | B...o .e L...er Nur für Abonnenten |
| Tech | P...al L...s Nur für Abonnenten |
| Illustrator & Director | L...a Co.....lon Nur für Abonnenten |
| Animation | I..s A...s Nur für Abonnenten |
| Illustrator & Director | C....nt So.....non Nur für Abonnenten |
| Animation | L..a Ch.....une Nur für Abonnenten |
| Animation | L...a Al.....dri Nur für Abonnenten |
| Animation | M....nie G...n Nur für Abonnenten |
| Illustrator & Director | ..�a BA....IN Nur für Abonnenten |
3
Lay's - Undercover Commentator
Lay's addresses an important issue that many women face in sports by having a female commentator go undercover with a male-presenting voice in this poignant campaign from AlmapBBDO.
| Titel | Undercover Commentator |
| Agentur | AlmapBBDO |
| Kampagne | Undercover Commentator |
| Werbende | PepsiCo Inc. |
| Marke | Lay's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 4 |
| Geschäftsbereich | Chips |
| Philosophie | We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| President & CEO | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Marco Giannelli |
| Chief Creative Officer | Pernil |
| Executive Creative Director | Fernando Duarte |
| Executive Creative Director | Henrique Del Lama |
| Executive Creative Director | Pedro Corbett |
| Creative Teammitglied | Ingryd Cruz |
| Creative Teammitglied | Pedro Ximenes |
| Account Executive | Fernanda Tedde |
| Account Executive | Tatiana Vidonscky |
| Account Executive | Marcus Avena |
| Account Executive | Shedia Marzouk |
| Account Executive | Gisella Oyola |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Erika Moulin |
| Special Projects Manager | Julian Newman |
| Special Projects Manager | Carol Anjos |
| Special Projects Manager | Júlia Cunha |
| AI Production | Soundthinkers |
| Head of Strategy and Innovation | Paulo Dytz |
| Projektmanager | Saulo Baumgartner Mosna |
| Developer | Rodrigo Roglio |
| Social Listening | Gustavo Arakawa |
| Approval Client | Simone Simões |
| Approval Client | Daniella Lopes |
| Approval Client | Giovanna Miranda |
| Offline | Adriana Roza |
| Offline | Gabriel Ezequiel |
| Digital Production | Ampfy |
| Radio | Bandeirantes |
| AV Production | Diego Villas Boas |
| AV Production | Charles Nobili |
| Image Production | Compañia |
| Tonproduktion | Cabaret |
| Cast | Elaine Trevisan |
| Cast | Ricardo Capriotti |
| Cast | Ulisses Costa |
| Cast | Claudio Zaidan |
| PR Agency | InPress Porter Novelli |
| Etatdirektor | Thais Szpigel |
| Kundenbetreuer | Vivian Fróes |
| Account Executive | Barbara Crivelaro |
| Account Executive | Thais Benica |
| Account Executive | Vinicius Redaelli |
4
Campbell Company of Canada - Campbell’s pAIntings: OOH (3)
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Titel | Campbell’s pAIntings: OOH (3) |
| Agentur | Zulu Alpha Kilo |
| Kampagne | Campbell’s pAIntings |
| Werbende | Campbell's |
| Marke | Campbell Company of Canada |
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| Story | Nur für Abonnenten |
| Medientyp | Außenwerbung |
| Agentur | Zulu Alpha Kilo |
| Produktionsfirma | Z....ot Nur für Abonnenten |
| Tonstudio | Z....ot Nur für Abonnenten |
| Studio | Z....ot Nur für Abonnenten |
| Post | Z....ot Nur für Abonnenten |
| Public Relations | s..R Nur für Abonnenten |
| Kreativvorstand | ..k M...eh Nur für Abonnenten |
| Chief Creative Officer | B...n M...ay Nur für Abonnenten |
| Chief Creative Officer | J...y G...er Nur für Abonnenten |
| Agency Producer | ..a St.....ka Nur für Abonnenten |
| Executive Strategy Director | H....er S...l Nur für Abonnenten |
| Geschäftsführer | S..n B..l Nur für Abonnenten |
| Technology | S..n B..l Nur für Abonnenten |
| Strategy Team | A...ra S....rt .e P..�a Nur für Abonnenten |
| Stellvertretender Creative Director | M....el Ro....uk Nur für Abonnenten |
| Art Director | M....el Ro....uk Nur für Abonnenten |
| Kundenbetreuer | A...sa G....an Nur für Abonnenten |
| Post | S...h D...s Nur für Abonnenten |
| Stellvertretender Creative Director | M...o B...ar Nur für Abonnenten |
| Texter | M...o B...ar Nur für Abonnenten |
| Produktionskünstler | M..a Lu....ch Nur für Abonnenten |
| Agency Producer | S...en C...k Nur für Abonnenten |
| Medienteam | Ch.....na Fa....er Nur für Abonnenten |
| Medienteam | D...on ..m Nur für Abonnenten |
| Medienteam | V...n ..a Nur für Abonnenten |
| Online Producer | L..a H...dy Nur für Abonnenten |
| Post | L..a H...dy Nur für Abonnenten |
| PR | S...a P....ar Nur für Abonnenten |
| PR | A...en O�.....livan Nur für Abonnenten |
| PR | N...ta Sh.....ani Nur für Abonnenten |
| Cutter | O..n Mi....ls Nur für Abonnenten |
| Mix Engineer | O..n Mi....ls Nur für Abonnenten |
| Studio-Manager | S...ra N..o Nur für Abonnenten |
| Studio-Manager | H...y E....io Nur für Abonnenten |
| Medienagentur | S...k F....ry Nur für Abonnenten |
5
Cadbury - Dad & Kids
This hilarious spot from VCCP for Cadbury shows just how irresistible their ice cream bars can be!
| Titel | Dad & Kids |
| Agentur | VCCP |
| Kampagne | Guaranteed not to last |
| Werbende | Mondelez International |
| Marke | Cadbury |
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| Story | Nur für Abonnenten |
| Medientyp | Fernsehen |
| Länge | |
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