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1
Omar Jones - 2024 Live in Levi’s® campaign: The floor is yours.
The Floor is Yours heralds first work from TBWA\Chiat\Day since winning creative and social duties. Directed by Omar Jones, the video is choreographed by Sherrie Silver and is set to an as-yet-unreleased Kaytranada track.
| Titel | 2024 Live in Levi’s® campaign: The floor is yours. |
| Agentur | TBWA\Chiat\Day Los Angeles |
| Kampagne | 2024 Live in Levi’s® |
| Werbende | Levi Strauss & Co. |
| Marke | Levi's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Kleidung |
| Slogan | The floor is yours. |
| Medientyp | Fernsehen |
| Länge | |
| Regisseur | Omar Jones |
| Direktor Fotografie | Todd Martin |
| Choreography | Sherrie Silver |
| Ausstattung/Styling | Bee Diamondhead |
| Cutter | Adam Robinson |
| Director | Omar Jones |
| Choreographer | Sherrie Silver |
2
Sam Walker - Everyday
Interesting new work for Avios directed by Sam Walker through Pulse Films. The video has normal folk quietly e-foil surfing along through their day, as they head to the holiday of their dreams.
| Titel | Everyday |
| Agentur | Uncommon Creative Studio |
| Kampagne | Everyday |
| Werbende | IAG |
| Marke | Avios |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Spanien |
| Produktionsfirma | Pulse Films |
| Redaktionsbüro | Final Cut |
| Regisseur | Sam Walker |
| Executive Producer | Chris Harrison |
| Produzent | John Bannister |
| Direktor Fotografie | Daniel Voldheim |
| Produktionsfirma | Palma Pictures |
| Service Producer | Cat Isakson |
| Post-Produktion | Rascal |
| VFX Supervisor | Gareth Brannan |
| VFX Supervisor | Andrew ‘Barnsley’ Wood |
| VFX Creative Director | Gareth Brannan |
| 2D-Lead | Andrew Wood |
| 2D-Lead | John Thornton |
| 2D Artist | Holly McLean |
| 2D Artist | Ben Stonehouse |
| 2D Artist | Andy Brown |
| 3D Artist | Adam Ahlgren |
| VFX/Post Production | StereoColour |
| Executive Post Producer | Colin Oaten |
| Produktionsleitung | James Beck |
| Kolorist | James Bamford |
| Color Producer | Jai Durban |
| Cutter | Joe Guest |
| Assistenzredakteur | Matt Gabzdyl |
| Music / Sound Design | King Lear |
| Sounddesigner | Jack Sedgwick |
| Musik | Native Music |
| Leitung Musik | Dan Neale |
3
Rich Lee - Assume That I can
Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome. Directed by Rich Lee through Indiana Production Company.
| Titel | Assume That I can |
| Agentur | Small |
| Kampagne | Assume That I can |
| Werbende | CoorDown |
| Marke | CoorDown |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
| Medientyp | Internet-Film |
| Länge | |
| Executive Creative Director | Luca Pannese |
| Executive Creative Director | Luca Lorenzini |
| Creative Director | Paolo Montanari |
| Geschäftsführer | Alberto Scorticati |
| Kundenbetreuer | Chiara Guadagnini |
| Regisseur | Rich Lee |
| DP | Christopher Probst |
| Executive Producer | Karim Bartoletti |
| Senior Producer | Silvia Bergamaschi |
| Assistant Producer | Luca Bettinetti |
| Cutter | Luca Angeleri |
| Produktionsfirma | Indiana Production Company |
| Assistant Director | Andrew Coffing |
4
Niall O'Brien - For All
First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.
| Titel | For All |
| Agentur | TBWA\Dublin |
| Kampagne | For All |
| Werbende | eir |
| Marke | eir |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Telekommunikation |
| Story | A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation. |
| Medientyp | Fernsehen |
| Länge | |
| Agentur | TBWA\Dublin |
| Creative Director | Robert Boyle |
| Creative Director | Eoin Conlon |
| Executive Creative Director | Shane O”Riordan |
| Head of Strategy | Paul Fisher |
| Strategy Director | Ronan Jennings |
| President | Diane McArter |
| EP | Jay Wakefield |
| DP | Piers McGrail |
| Redaktion | Gramercy Park Studios |
| Senior Editor | Ruth Hegarty |
| Assistenzredakteur | Simon Hargood |
| Kolorist | Gary Curran |
| Post | William Milton |
| Production Supervisor | William Milton |
| Musik | Bicep Productions |
| Leitung Musik | John McCallion |
| Ton | Scimitar Sound |
| Sound Engineer | Dean Jones |
| Owner | Dean Jones |
| Endbearbeitung | Motherland |
| Produktion | Anthony Mccaffery |
| Head of Content Production | Jess Derby |
| Client Director | Sinead Lee |
| Etatdirektor | Conor Glennon |
| Kundenbetreuer | Aine Neenan |
| Executive Producer | Anne DePree |
| Produzent | Joshua Casey Smith |
| Regisseur | Niall O'Brien |
| Senior Producer | Alex Plantin |
| Kolorierung | Outer Limits Post Production |
| Fotograf | Rich Gilligan |
5
Kendra Koh - Bread and Better
‘Bread and Better’ features young talents from the region including Hong Kong singer-songwriter, Gareth.T; Hong Kong singer, actor and member of boy band Mirror, Keung To; and Singaporean singer-songwriter, Gentle Bones (Joel Tan). Directed by Kendra Koh through Emergent.
| Titel | Bread and Better |
| Agentur | TBWA\Singapore |
| Kampagne | Grow Your Wealth |
| Werbende | HSBC |
| Marke | HSBC |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 2 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Philosophie | ‘Bread and Better’ features young talents from the region including Hong Kong singer-songwriter, Gareth.T; Hong Kong singer, actor and member of boy band Mirror, Keung To; and Singaporean singer-songwriter, Gentle Bones (Joel Tan). The song and music video aim to inspire audiences to rise above their challenges and pursue their life goals. Part of the new ‘Grow Your Wealth’ campaign designed to foster the financial confidence of millennials through approachable personal finance content, ‘Bread and Better’ is created by HSBC Singapore with TBWA\Singapore, record label company Warner Music’s affiliates , and three of the hottest rising artists in the region – Gentle Bones from Singapore, Gareth Tong – also known as Gareth. T, and Keung To from Hong Kong. The music video is available on HSBC Singapore’s YouTube channel and has garnered more than 1.7 million views in just one month after it went live. Behind the beats and beyond the lyrics – hear straight from the artists as they lay it all bare with their personal financial struggles and journey towards achieving their dreams through a series of rapid-fire questions. Today, more than 50% of Singaporeans are interested and invested in growing their wealth, but a knowledge gap remains due to barriers, such as lack of trusted sources of information to guide them, and platforms not providing enough insights and content to direct their investment decisions (SJP Asia Study, 2023). Based on this insight, HSBC Singapore and TBWA\Singapore launched a three-episode social content series where the art of bread-baking meets financial mastery – and the 2nd installment of the bank’s ‘Grow Your Wealth’ campaign in Singapore. This social media series features Gen, Founder of Sourbombe Artisanal Bakery, and local business entrepreneur Andrea Chong, as they both exchange a series of recipes on how to bake like a pro in the kitchen, and bank like an expert at home by growing one’s wealth with HSBC Singapore. More than just a bread-making demonstration, ‘Get This Bread’ is a blend of entertainment and education where baking bread is used as an unexpected analogy to discuss investing and building wealth. In the series, insightful parallels in the world of investing are drawn to the art of baking, demonstrating how rewarding it is to work towards financial goals. |
| Medientyp | Musikvideos |
| Länge | |
| Label | Warner Music Asia |
| Label | Warner Music Hong Kong |
| Label | Warner Music Singapore |
| Music Publishing | Edward Music Publishing |
| Label | Gentle Bones |
| Label | Overthinker |
| Music Video Director | Kendra Koh |
| Produktionsfirma | SixToes.TV |
| Produktionsfirma | Emergent Films |
| Associate Creative and Technology Director | Liam Annis |
| Werbeleiter | Becky Yeung |
| Senior Strategy Director | Michèle Bouquet-Kumble |
| Werbeleiter | Alice Fok |
| Werbeleiter | Flora Chan |
| Regisseur | Kendra Koh |
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