Titel | You've Got a Friend in Philly |
Agentur | Ogilvy UK |
Kampagne | You've Got a Friend in Philly (Mondelez) |
Werbende | Mondelez |
Marke | Philadelphia |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 6 |
Geschäftsbereich | Milchprodukte & Eier |
Story | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
Ergebnis | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
Medientyp | Fernsehen & Kino |
Länge | |
Agentur | WPP |
Creative Teammitglied | WPP |
Brand | Señor Z |
Marketing Director | Kirsten McPherson |
Geschäftsführender Teilhaber | Pumie Msengana |
Projektmanager | Phoebe Salter |
Executive Creative Director | Jules Chalkley |
Executive Creative Director | Sam Cartmell |
Executive Creative Director | Dave Towers |
Leiter Strategie | Jakub Hodbod |
Strategy Director | Hannah Wren |
Agentur | Modern Influence |
Creative Teammitglied | Modern Influence |
Produktion | Academy Films |
Regisseur | Vince Squibb |
Produzent | Dave Birchall |
Redaktion | Jonnie Scarlett @ The Quarry |
Cutter | Paul Watts |
Cutter | Sam Jones |
Post-Produktion | ETC |
Spezialeffekte | ETC |
Kolorist | Luke Morrison |
Produzent | Olivia Jessop |
Spezialeffekte | David Filipe |
Musik | Bark Soho |
Ton | Bark Soho |
Sound Engineer | Markus Ffitch |
Musik | Theodore music |
Ton | Theodore music |
Marketing Director | Vanessa Harrer |
Head of Strategy | Derya Seyman |
Brand Manager | Chiara Ziboni |
Strategy Director | Krystyna Klimczak |
Brand Manager | Raphael Capitani |
Geschäftsführender Teilhaber | Dani O’Donnell |
Projektleiter | Lily Greenwood |
Designer | Joe Glover |
Agentur | Ogilvy Consulting |
Geschäftsführender Teilhaber | Jenny McCoubrey |
Kaufmännischer Geschäftsführer | Stephen Farrell |
Kaufmännischer Geschäftsführer | Katie Lassman |
Cutter | Christina Hill |
Executive Producer | Olly Whitworth |
Produzent | Emily Garaway |
Musik | David Bass |