Epica on Tour: London

Guests from the worlds of advertising and journalism mingled at the Epica Awards London
Showcase on Thursday evening (January 26). The event was hosted by the sound & music
production company GCRS at its headquarters in Great Marlborough Street.
2016 saw the 30th anniversary of the Epica Awards, the only global creative competition
judged by journalists who write about advertising, marketing and design. The London Showcase
was held to screen the winning entries for those who were unable to attend the ceremony in
Amsterdam in November.

The event also saw the competition’s very first film winner from 1987, director Paul Weiland, pick
up a special prize. His film “Points of View” for The Guardian has since become iconic.

Opening the event, Epica’s editorial director Mark Tungate said: “For 30 years, Epica has been
the only opportunity for agencies to have their worked judged by an objective panel of journalists
who are passionate about advertising and creativity”.

In 2016 Epica’s jury partners in the UK were Creative Review, The Drum and Shots. In total
more than 60 editors and senior journalists serve on the Epica jury, from Adweek in the US to
Werben & Verkaufen in Germany and everywhere in between.

The Grand Prix winners in 2016 were “Simplified stories” by DDB Brussels for Alzheimerliga
(Design); “The Next Rembrandt” by J. Walter Thompson Amsterdam for ING (Digital); “Kenzo
World” for Kenzo World Eau de Parfum by Kenzo Parfums (Film); “Brad is Single” by TRY for
Norwegian Airlines (Print); and “Doors of Thrones” by Publicis London for Tourism Ireland
(Outdoor).

Leo Burnett was the Network of the Year, BBDO New York Agency of the Year and TRY from
Norway was the Independent Agency of the Year.

Mark Tungate thanked GCRS and Epica’s sponsors: Time Inc., ScreenVision, Euronews,
RadiumOne, Sizzer Amsterdam, Lürzer’s Archive, Energy Floors and ACT Responsible.
For full details of the 2016 winners see: http://winners.epica-awards.com/2016