Colgate - "Paul" by PHNX Awards 2023
Ergebnisse filtern nach
| Titel | Paul |
| Agentur | Red Fuse VMLY&R |
| Kampagne | Smile lines ("Jaime", "Paul", "Valerie") |
| Werbende | Colgate-Palmolive Company |
| Marke | Colgate |
| Posted | März 2023 |
| Produkt | Colgate |
| Geschäftsbereich | Mundpflege |
| Story | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
| Medientyp | Presse & Publikationen |
| Agentur Mitwirkende | VML |