European comission representation in Slovakia - "The voice of Nastenka: Stop Russian Fairy Tales!" by PHNX Awards 2023
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| Titel | The voice of Nastenka: Stop Russian Fairy Tales! |
| Agentur | This is Locco |
| Kampagne | The voice of Nastenka: Stop Russian Fairy Tales! |
| Werbende | European comission representation in Slovakia |
| Marke | European comission representation in Slovakia |
| Posted | März 2023 |
| Produkt | Fighting the Russian propaganda |
| Geschäftsbereich | Regierungen und andere Institutionen |
| Story | Slovakia is a neighboring country to Ukraine.And also an ex satellite of the Soviet Union.But despite having terrible 40-year experience with Russian oppression, 28 % of us believe that Russian invasion to Ukraine was provoked by the West.And we don't hesitate to share Russian hoaxes on social networks.Why?Maybe it's because we have always loved Russian fairy tales.The most popular one is Father Frost. A Russian cult classic from 1964 that still dominates Slovak TV ratings every Christmas season.The main protagonist, Nastenka, became a cult mainly because of the extraordinary high-pitched voice of an actress that dubbed her in Slovak mutation.However, after her voice acting in Father Frost, this girl vanished from media.But we have found her. And shortly before Christmas, she raised her voice again. |
| Medientyp | Fernsehen |
| Länge | |
| Creative director | Juraj Kováč |
| Strategy director | Juraj Kováč |
| Copywriter | Martin Polakovič |
| Art Director | Engelbert Strapec |
| Account Director | Dominika Bobulová |
| Account Executive | Patrícia Juríčková |