Prose on Pixels, Havas’ newly launched global content at scale network, has appointed industry leader Ajit Kara as CEO, Americas.
In the new role, Kara is tasked with charting a largescale course of growth, innovation, leadership and success, for the content-centric production agency which prides itself on an AI-powered Audience First production model.
Based In New York, Kara will lead Prose on Pixels’ ambitious journey by partnering closely with President (Americas) Dan Marseille, and Managing Director (Americas) Joanna Carlish, to focus on strengthening the organisation’s depth of offering and growing the number of clients it works with.
Compromising over 550 talented employees, throughout 13 global locations, Prose on Pixels elevates the effect of content on brands, businesses, and audiences. It currently has BNY Mellon, BBC, PayPal, Puma, Randstad, Porsche, Volkswagen, and many other leading global brands on its growing roster of clients.
Having spent the last seven years as CEO, Americas for Tag, as part of his 22-year career with the firm, Kara is a dynamic and accomplished leader who brings a wealth of experience, strategic vision, and a passion for driving innovation to Prose on Pixels. His strategic acumen, deep industry knowledge, and ability to inspire teams, is expected to help propel Prose on Pixels to new heights.
In the coming weeks, while working out of Prose on Pixels Hudson and Madison offices in NYC, Ajit will be leveraging the collective talents across the newly created organisation to maximise its full potential, with an aim to achieve extraordinary outcomes for its existing and new clients.
Steve Netzley, Global CEO of Prose on Pixels says, “We’re proud to welcome Ajit Kara to Prose on Pixels. His vision for where content creation is heading, coupled with his unwavering commitment to excellence, fit perfectly with the exciting course we're charting with our clients, partners, and teams. We intend to be leaders in the global content at scale industry, and Ajit's joining is an exciting step toward that goal.”
Kara adds, “I’m extremely excited to join the brilliantly innovative and dynamic team at Prose on Pixels. I was deeply attracted to the business and its Audience-First model in particular. We’re offering something that is genuinely unique with an ability to create, scale and personalize meaningful content that delivers the best possible business outcomes. It’s a pleasure to be a part of this and to have an opportunity to lead on further innovations that will help set this business apart. I believe that every organization’s biggest asset is its people and I’ve been so impressed by the talent, passion, and capabilities of the folks that I have engaged with so far – I couldn’t be more excited!”
