T&Pm, the global independent agency network, is thrilled to announce the appointment of Ekin Caglar as its new Global Chief Technology Officer. This marks the first key hire since T&Pm's strategic shift towards combining their creative and media agencies, creating a fully-integrated agency with AI at its core.
Ekin brings to T&Pm a wealth of experience and a proven track record in executing transformative technology strategies. He previously served as the Head of Agency Tech for Publicis Groupe. His unique combination of expertise across AI, development, enterprise software, and commercial leadership will be instrumental in maximising the potential of T&Pm's pivot to AI integration.
In his new role, Ekin will leverage his vast knowledge to oversee all technology operations, working closely with all T&Pm practice leads, connecting the full technology ecosystem and promoting advancements in marketing and communications.
Ekin's arrival bolsters the appointments of Caroline Reynolds to Global Chief Performance Officer and Oliver Feldwick to Global Chief Innovation Officer. This powerhouse team of tech, digital, data, and innovation experts will drive T&Pm's AI agenda, ensuring truly end-to-end AI strategy activation and optimisation for all clients.
This marks a significant step in T&Pm’s transformation agenda, and the evolution of the agency model. Designed to deliver impactful campaigns, with a focus on technology and innovation to stay ahead of the curve and create cut-through in saturated markets.
Ekin Caglar, Global Chief Technology Officer says: “T&Pm’s vision to be a new type of agency positioned to deliver solutions in an AI-shaped world, while providing an amazing experience to its customers, is refreshing. To do that it has to not only streamline its operations with technology, but also augment every part of it with AI. I am very excited to join T&Pm to realise this ambition. It’s big, it’s bold, and it is absolutely what our industry needs.”
Jack Swayne, Partner says: “AI now influences every part of the models we build for clients as well as our own operations and ways of working. The experience and capabilities of Ekin, Caroline and Oli will bring together our media, creative and experience capabilities with cutting edge AI powered technology to deliver against our clients marketing ambitions. They are all outstanding leaders and we’re thrilled to welcome Ekin to T&Pm as we accelerate our business’s global expansion.”
