Landia

Landia

Los Angeles, Vereinigte Staaten von Amerika

Produktionsfirma

TitelWhy did you learn to drive?
Agentur
Produktionsfirma
Kampagne Why did you learn to drive?
Werbende Renault
Marke Renault Fluence GT2
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Autos
Slogan Get back to driving
Philosophie

The TV spot highlights the emotional aspects of driving instead of the functional aspects. 

Problem

"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. 

Medientyp Fernsehen
Länge
Musik
Executive Creative Director
Art Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Filmproduzent/Produzent
Direktor Fotografie
Herstellungsleiter
Executive Producer
Agency Executive Producer
Post-Produktion
Werbeleiter
Werbeleiter
Director

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