Tony Davidson
Creative Director at Wieden + Kennedy
London, Großbritannien
TitelHonda Grrr Game
Agentur
Kampagne Grrr - Honda
Werbende Honda Motor Co., Ltd.
Marke Honda
PostedJunI 2005
Produkt Diesel
Geschäftsbereich Autozubehör & Services
Story In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.
Medientyp Interaktiv
Markt Großbritannien
Mehr Informationen www.unit9.com/grrrgame/
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