Titel | Honda Grrr Game |
Agentur | unit9 |
Kampagne | Grrr - Honda |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Posted | JunI 2005 |
Produkt | Diesel |
Geschäftsbereich | Autozubehör & Services |
Story | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
Medientyp | Interaktiv |
Markt | Großbritannien |
Mehr Informationen | www.unit9.com/grrrgame/ |
Creative Director | Tony Davidson |
Creative Director | Kim Papworth |
Art Director | Sean Thompson |
Texter | Sean Thompson |
Designer | Katharina Leuzinger |
Technischer Direktor | David Yates Buckley |
Produzent | Charlie Tinson |
Produzent | Piero Frescobaldi |