Budweiser - "Out the hate "

Anomaly Toronto

Anomaly Toronto Toronto, Kanada

1575

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Budweiser
Länder: Kanada

Werbende: InBev / Labatt Brewing Company

Titel	Out the hate
Agentur	Anomaly Toronto
Kampagne	#TapeOutHate
Werbende	InBev / Labatt Brewing Company
Marke	Budweiser
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 1
Geschäftsbereich	Getränke
Story	A movement to eradicate racism in hockey, both on and off the ice.
Philosophie	“Canada’s Game” was never truly inclusive. #TAPEOUTHATE drew inspiration from the real personal experiences of professional hockey players who dealt with racial discrimination their entire lives, and continue to grapple with it today. The campaign gave fans a means to take action by transforming hockey tape into a physical symbol of solidarity with BIPOC players.The campaign incited action on the ice, around rinks, and at homes across North America.
Medientyp	Case Study
Länge	120 seconds
Group Creative Director	Neil Blewett
Creative Director	Étienne Bastien
Art Director/Design	Jose Rivas
Art Director/Design	Graham Nhlamba
Texter	Lexie Hoffmeyer
Texter	Neil Blewett
Head of Design	Shawn Lambino
Kaufmännischer Geschäftsführer	Alexander Espinosa
Account Supervisor	Danielle Haberman
Agency Producer	Annya Williams
Gruppenplanungsdirektor	Mahmoud El Kattan
Social Strategist	Matthew Stasoff
Global Head of DE&I	Kristi Henderson
Group Business Head	Matt Holton
CEO/Partner	Candace Borland
Association	Hockey Diversity Alliance
Founder & chairman	Akim Aliu
Director of client services ZGM	Ben Archer
Social media strategist ZGM	Logan Widdicombe
Medienagentur	Dentsu Canada
Group Account Director	Lynn Mayer
Associate Director	Chris Pallotta
Supervisor	Tamara Sanchez-Vegas
Media Planning Assistant	Dhanushi Varma
Experiential Agency	SALT XC
Account Supervisor	Nathan Brown
Etatdirektor	Steve Benetti
Account Coordinator	Marc Tedesco
Produktion (Agentur)	Steam Films
Director	James Michael Chiang
Executive Producer	Jill Brennan
Herstellungsleiter	Jeremiah LaPointe
Direktor Fotografie	Shady Hanna
Account - Audio Production House	Grayson Music
Music Director	Tyson Kuteyi
Komponist	Tyson Kuteyi
Komponist	Jeff Milutinovic
Sound Engineer	Brian Bernard
Post-Produktion	The Vanity
Transfer	Andrew Exworth
Online Artist	Michael Medeiros
Produzent	Kayla Baxter
Post-Produktion	Nimiopere
Cutter	Raj Ramnauth
Assistenzredakteur	Bryan Rueben
Executive Producer	Julie Axell