Pampers Pants - "Sleepy Mornings"

Saatchi & Saatchi Shanghai

Saatchi & Saatchi Shanghai Shanghai, China

6029

Titel	Sleepy Mornings
Agentur	Saatchi & Saatchi Shanghai
Kampagne	Sleepy Mornings
Werbende	Procter & Gamble
Marke	Pampers Pants
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 12
Geschäftsbereich	Windeln
Philosophie	Set to the classic film score, Zorba’s Dance, by Mikis Theodorakis, we watch young babies around the world in an adorable synchronized dance as they battle to stay awake in the morning after a disturbed night in a damp inferior diaper. It's a moment every mum and dad can recognize, when baby’s will is defeated by tiredness. United in their struggle, we follow the babies’ story, from initial tiredness, to yawning, to final surrender and sleep, followed by a rude reawakening by the climax of the music. This film finally tells us, for a better night of sleep and no more sleepy mornings, use Pampers.
Medientyp	Fernsehen
Länge	47 seconds
Regional Executive Creative Director	Paul Copeland
Texter	Andrea Cid
Director	Henning Winkelmann
Cutter	Henning Winkelmann
Producer	Joolee Chng
Regional Account Director	Nick Morrell
Regional Account Director	Richard Nicoll
Regional Business Director	Rita Wu
Kaufmännischer Geschäftsführer	Sherie Chua
Account Director	Cheryl Tay
Executive Producer	Jordon Winter
Producer	Mia Läckgren
Cutter	Adam Hussey
Composer	Lester Barnes
Producer	Christopher Salzgeber