Creative DirectorGlobal
at
TBWA\Media Arts Lab, Los Angeles
Los Angeles, Vereinigte Staaten von Amerika
| Titel | The Bucket |
| Agentur | TBWA\Media Arts Lab |
| Kampagne | The Bucket |
| Werbende | Apple |
| Marke | Apple |
| Posted | Oktober 2019 |
| Geschäftsbereich | Computers, PDAs & Rechenmaschinen |
| Story | A celebration of parents’ love through the lens of iPhone.Directed by China’s beloved Jia Zhangke, shot entirely on iPhone XS, this is a story about a young man’s journey back to the city after the CNY celebrations come to an end.While other brands tackle the arrival of a CNY reunion, this emotional film focuses on the departure and the mixed feelings surrounding that moment: excitement for the return to the city; guilt for leaving their parent(s) behind.The bucket of eggs represents something so common yet fragile, and the addition of sand is a touch that’s easily taken for granted—just like a mother’s love.The film aimed to inspire viewers to treasure and celebrate their parents’ love by way of food care packages and showcasing it on social media. |
| Medientyp | Interaktiv |
| Länge | |
| Medienagentur | OMD Shanghai |
| Chief Creative Officer | Brent Anderson |
| Group Creative Director | JD Jurentkuff |
| Creative Director | Stephen Kong |
| Creative Director | David Seah |
| Stellvertretender Creative Director | Joey Chung |
| Senior Art Director | Gina Wang |
| Senior Art Director | Alpher Xian |
| Stellvertretender Creative Director | Jet Aw |
| Stellvertretender Creative Director | Ewan Yap |
| Stellvertretender Creative Director | Amber Qian |
| Designer | Carrol Shen |
| Junior Art Director | Juan Zhang |
| Designer | Junyu Deng |
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